Let's take the example of the traditional music industry. Out of ten people each buying a music album, how many did so motivated by a deep conviction? One or two, maybe three? One fan who cannot imagine living without this album, the "great fan", and two others are just avid fans. The seven remaining people just buy it to get access to it, but by having access to it on the Internet, they would download it illegally if it was not free, or wouldn't be concerned by a "funding and licensing" funding. Not mentioning the thousands of others who would never consider buying it for the access. After all they can download it, store it among some others terabytes of music, some songs of the album may come across a random playlist sometime, but that's all, most of the time.