So that's counted on these three fans. That's difficult to compare a budget with a selling price at a variable number, but let's do a rough average. On an average sales number in the traditional system, rounding up generously, the artist's salary represents 15% of the selling price1. Just as generously the incompressible logistical budget represents 15%. As this project of documentaries demonstrates, salaries and logistics are enough to support creation, with direct funding. Let's suppose that the selling price of this album is 20€ in the traditional system, these ten people would have paid a total amount of 200€. In the "funding and licensing" case the three fans should meet the expenses of 30% so 60€. The great fan is ready to pay a little bit more that the usual price: 30€. Because he is a great fan, knows that his money is well invested, and gets closer contact with his idol. This contact can be provided by dedications, credits on the cover, previews broadcasting, etc. Finally the two other supportive fans are ready to pay, but a little bit less than the usual price: 15€ each. This approach sounds quite reasonable, and that's the right amount.
- Detailed cost of Thomas Fersen's CD ; Production cost: 555,000€ ; Selling price: 17€99 ; (Epok Magazine):
- Sound recording: 13,500€
- Editing: 7,000€
- Mixing: 19,000€
- Equipment rental: 450€
- Meals: 1,625€
- Supplies (blank CDs, hard drives): 3,000€
- Salaries: 75,230€ (4 musicians, one choir, audio engineer, singers, backliner...)
- Graphical creation: 31,500€
- Launching budget: 12,000€ (mini concerts, trip to television)
- Advertising fees: 140,000€
- Shops's presence points: 25,000€ (corners, point of sale display, listening points)
- Poster campain: 22,000€
- Concerts communication: 45,000€
- Music video: 40,000€
- Television spot: 5,000€
- Press pictures: 3,000€
- Production company: 110,000€ (25% of the sub-total of 443,305€)
