The business model of the entertainment industry is designed to make people pay to access the content by selling LP records or video tapes, and that's what it aims to do on the Internet. However we already have this access with the Internet, what we don't have is the right of use according to free culture principles: copy, distribute and modify without restriction. What's the point of selling us something we already have? Why not sell us what we do not have: the right to copy, distribute and modify without restriction? Then free culture would gain control on the situation because it's the industry that would become dependent of the latter. If this hypothesis could become a reality then the World itself would depend on free culture, that why this project of documentaries proposes solutions to materialize this hypothesis.
This is not a storybook view compared to underground and volunteer movement of free culture. There is nothing contradictory. On the contrary, by extending its influence the volunteer core of free culture takes away these threats from its shoulders. To pay with personal time or money comes to the same thing. It's the same motivation, with the same sweat, for the same freedom.