As this project directly defends the public and its freedoms, the idea that the public directly returns its supports viability makes sense at first sight. The public directly teams up with creators so there is something in it for both parties: free culture because of Creative Commons' licences, and free culture in terms of freedom of speech through creators' independence. Not to mention that the money saved by bypassing some middlemen would reduce munitions dedicated to handcuffing Internet users: less funds for parliamentary lobbying¹ (indeed directly in the parliament²), and less funds to develop technologies such as DRM.

1. Entities such as Vivendi Universal, BSA (trade group: Microsoft, Adobe, etc.) and SACEM (French royalties association) directly wrote a liberty killer section of the Internet French law DADVSI ("law on authors' rights and related rights in the information society") in 2005.
2. Virgin Records directly came inside French parliament with laptops to promote their toll based music platform, during "democratic" (49/3) debate about DADVSI law in 2005.